Planning the first 90 days of franchise ownership
The first 90 days should be a written operating plan, not a vague promise to work hard.
Before opening
Confirm training, approvals, suppliers, systems, insurance, local marketing, lead handling and cash controls. Assign every dependency an owner and deadline.
First month
Track activity inputs as well as sales: enquiries, response time, appointments, conversion, repeat work and cash collection. Compare reality with the model without hiding unfavourable evidence.
Days 31–90
Review customer acquisition, capacity, staffing, quality and cash weekly. Use the franchisor’s support process, but retain your own records and professional advice.
- Define the minimum cash-warning threshold.
- Schedule formal reviews at days 30, 60 and 90.
- Document problems and the support requested.
- Protect time for sales as well as operations.
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