What to understand first
A beautiful brand does not correct weak site economics. Test rent, rates, service charges, fit-out, seating capacity, average transaction assumptions and local competition. Ask for evidence behind footfall forecasts and compare mature stores with newer openings rather than relying on one showcase location.
Questions to take into the first conversation
- How was the proposed location assessed?
- What proportion of sales is assumed from commuters, residents and delivery?
- Which equipment, refits and suppliers are mandatory?
- How many owner hours are built into the model?
This route may suit someone with
- Enjoyment of customer-facing hospitality
- Disciplined control of labour and waste
- Confidence assessing premises and footfall
- Willingness to work early and peak trading hours